Successful appearance of Adler at the furniture industry fair SICAM
Year after year, SICAM, the international trade fair for the furniture industry, attracts exhibitors and visitors from all over Europe. The Adler Italia team presented the high-quality and environmentally friendly products of the leading Austrian paint manufacturer at SICAM.
At the Adler booth at SICAM 2022, all signs were green. Among other things, the Adler team showed the ecological furniture lacquer Bluefin Terra-Diamond, which was the first product ever to receive the new CATAS Green Award. Adler Italia Managing Director Alessandro Marchi explains, "Nowadays there is a lot of talk about sustainable, green or organic products, but what exactly is meant by this is often not clear to customers. That's why we asked the renowned Italian research institute CATAS to certify our products and confirm their excellent quality and environmental characteristics."
The second major trade show topic at SICAM was innovative developments in coating technology. "Today, we are operating in a market that is constantly evolving, becoming more and more technological and more and more environmentally conscious," explains Marchi. With coatings for the forward-looking excimer technology or modern water-based UV coatings, the Adler team also had the right solutions at the ready. Thus, Alessandro Marchi drew a satisfied balance after four successful trade show days with numerous discussions and new contacts: "It makes me proud that Adler's consistent commitment to innovation and sustainability meets with such a positive response. Together with my team, I look forward to continuing to inspire our customers for Adler products in the future!"