AkzoNobel chooses the color of the year 2025

True Joy is supported by three complementary color palettes and is the result of extensive research into color, design, cultural, economic and social trends that revealed a desire to take a joyful leap into the unknown, appreciate craftsmanship and embrace who we are, AkzoNobel notes. "In this fast-changing world, it's easy to feel uncertain about our next steps," explains Heleen van Gent, Creative Director of AkzoNobel's Global Aesthetic Center. "But change also offers the opportunity to create something even better. With our new Color of the Year and ColourFutures 2025 palettes, we want to inspire consumers to celebrate their roots and creativity and embrace the optimism of the future in their homes and spaces." AkzoNobel's Global Aesthetic Center has been translating trends into desirable colors for our homes for more than 30 years. The annual ColourFutures trend forecasting meeting brings together in-house experts, international architects, designers and journalists to share insights on how our reactions to the world around us influence our color choices. This year, for the first time, emerging designers and interns were included to ensure that consumers from as wide an age range as possible were involved in the influential Color of the Year decision-making process.

Their discussions led to three deco color stories being created around True Joy to help consumers find the right complementary colors. In addition to the Deco brands, the on-trend colors, textures and special effects were developed for other key markets and segments, including aerospace, automotive, consumer electronics, metal furniture, lighting, cabinetry, flooring and building and architectural products. "Our Color of the Year is shaping the direction of design worldwide," says Jan-Piet van Kesteren, Business Unit Director for Decorative Colors in Europe, the Middle East and Africa. "We are leaders in predicting color trends, and True Joy will impact the decisions of architects, interior designers, product developers and our consumers who want and need to stay ahead of market trends."