Adler Roadshow rolled through Germany
On the road to customers, Adler-Lacke toured Germany in the spring with its roadshow. The yellow tour bus included music, drinks - and the equipment for a prank show.
The Adler Roadshow led from Bad Tölz to Dresden, from Singen to Siegen - from one paint wholesale partner (Farben Walter, Winkler & Gräbner, Farbtex, Engel & Jung) to the next. The mission of the Tyrolean paint manufacturer was to introduce the latest developments in application technology and products to painter customers and employees on site. "Are you still painting or already spraying?" was the headliner: together with spray technology partner Wagner, the Adler team showed where the music is playing today: With the company's matching paints, large surfaces can be coated quickly and efficiently using the spraying process.
Visitors were able to demonstrate their spray strength themselves on doors they had brought along. The Adler paints were also convincing in the brush and roller process, as the self-experiment on contrasting cardboard showed, thanks to their high covering power. Finally, the fans were treated to free beer, frankfurters and after-work music. "With more than 140 visitors, the Adler roadshow was a great success," says "tour manager" Adrian Egger, drawing a satisfied balance. A pleasant side effect: "We were also able to train the entire office and field staff of our retail partners".