RAL Colors named brand of the century 2025
RAL Farben was once again named "Brand of the Century" in the "Color Standard" category. The award is presented to brands that occupy the top position in their respective product category.
This prestigious "Brand of the Century" award, which once again went to RAL Farben, is presented every three years.
The new edition of the award recognizes over 150 brands that are leaders in their respective product category and stand for consistency, innovation and sustainability. The leitmotif of this year's edition is "Transformation". The "Brands of the Century" are published by Studio ZX, the Brand Studio of the Zeit publishing group. The publisher is Dr. Florian Langenscheidt. "Brands of the Century" is a project of the media brand "Deutsche Standards".
RAL Colors is delighted with the award
Markus Frentrop, Head of RAL Colours, emphasizes: "The renewed award as 'Brand of the Century' fills us with pride and great gratitude. Especially in light of the fact that RAL will be celebrating its 100th anniversary in 2025, this award is a special honor. Colors are emotion, they shape our world. For 100 years, RAL Colors has stood for reliability, responsibility and inspiration - values that drive us and enrich our customers worldwide. And we at RAL Colors are doing everything we can to continue setting standards in the future." It is impossible to imagine architecture, design, trade and industry without RAL Colors. With a portfolio of over 2,500 precisely defined color standards, the brand ensures clear and reliable color communication worldwide. The standardization and unambiguous colour designation ensure consistent and reliable colour representation and communication about color. The brand adapts to current conditions and needs. One example is the introduction of the first high-gloss water-based color fan and the subsequent conversion of other products to the innovative paint technology - an important step towards environmental compatibility.
RAL Colors in the podcast "Brands of the Century"
To mark the award, RAL Farben was a guest on the "Brands of the Century" podcast. In the episode "How do you remain an early mover for 100 years?", Markus Frentrop, Head of RAL Colors, talks to presenter Raphael Gielgen, trend scout at Vitra, about the development and future of the brand. Iliane Weiss, Managing Director of Studio ZX, emphasizes: "The 'Brands of the Century' are a symbol of entrepreneurial vision, sustainable values and the will to change. They recognize companies that are not only successful, but also have the courage to set new standards. With the 'Future Brands of the Century', we put the spotlight on brands that offer orientation in a changing world through innovation and clear values. Our diverse formats give these success stories the stage they deserve."