Peters Opens Sales Office for Southwestern Europe

Marie Kaing heads Peters’ new French branch. Her area of expertise is protective coatings for automotive electronics, and she will focus primarily on France, Spain, and Portugal. The 45-year-old is an expert in her field: the French national holds a master’s degree in organic chemistry from the University of Science and Technology of Sophia Antipolis in Nice. Marie Kaing has worked in the electronics industry for over 20 years at various chemical companies. There, she gained experience in areas such as laboratory technology, sales, and key account management. She is therefore a specialist in coating materials for the electronics sector and is well-versed in both technical and sales contexts. As a sales specialist, her focus is on business development in the coating sector as well as on application and process troubleshooting. She is driven by a desire to support customers throughout their entire journey—from the material selection and qualification phase through to the industrialization and validation of the coating line.

Expanding Peters’ Business in Southwest Europe

“My vision for my new role as Sales Manager is to expand Peters’ business in my region and beyond, while simultaneously enhancing service levels, product quality, and employee well-being,” she says. “With this philosophy, Marie is a great fit for us. Like all of us at Peters, she is committed to sustainable growth,” says Co-CEO Benjamin Alfes. “Her experience and enthusiasm are contagious. Marie’s energy will be a real asset to the Peters Group,” says Co-CEO Britta Alfes. As part of the sustainable growth strategy, the chemist will now play a key role in developing the Southwestern Europe region and strengthening Peters’ position there. Marie Kaing announces that she will reach out to potential business partners in France as early as mid-June via a webinar in French.