Dr. Hönle AG: Name change and rebranding of the Group

Created by OM Drying/HardeningHönle
Hoenle name change Rebranding
Dr. Hönle becomes Hoenle AG - change of name and rebranding for the UV specialist and its subsidiaries (Image: Hoenle)

Dr. Hönle AG unites its group of companies under a strong, future-oriented brand: Both the subsidiaries and the parent company of the UV specialist will operate under the name Hoenle in the future - thus Dr. Hönle AG will become Hoenle AG.

Hoenle has been the parent company of a group of various industrial specialists for UV and adhesive technologies for many years. With the focus on customers and individual applications, the subsidiaries have been organized into three business units since 2023: Curing, Disinfection and Adhesive Systems. The group is now being united under a common corporate brand - accompanied by a new corporate design and a new website. This change bundles the Group's expertise, which has grown over many years, under one roof and contributes to the company's global strategic development with a clear customer focus. "We are delighted to present our new identity for the first time at Labelexpo Europe - a very important trade fair for our Curing business unit," says Dr. Markus Arendt, CEO of Hoenle. "It's more than just a new design - it's the visual expression of our future as the world's leading specialist in industrial UV technology. Our knowledge, our innovative strength and our clear customer focus set the course for sustainable growth."

New branding under the Hoenle name

At Labelexpo Europe in Barcelona, the subsidiaries previously known as PrintConcept UV-Systeme GmbH and Eltosch-Grafix will present their latest developments under the Hoenle name for the first time - a few days later, Hoenle will be represented at Fachpack in Nuremberg, together with its specialists for curing and UV sterilization, formerly Sterilsystems GmbH and UV Technik Speziallampen GmbH. The completely redesigned website offers visitors a modern, user-friendly design and clearly structured content. It presents the world's largest portfolio of UV systems, solutions and components for applications in the fields of curing, sterilization and bonding technologies. The Group's commitment to always providing the right solution for customers' individual needs remains unchanged.

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