Axalta's car color of the year 2026 is Solar Boost

"The color of a vehicle significantly shapes its first perception and influences buyers' opinion of its safety, sportiness, elegance and even its resale value. Therefore, color has a significant impact on the purchase decision," said Hadi Awada, President, Global Mobility Coatings at Axalta. "In fact, Axalta's own research has shown that more than 80 percent of buyers consider color to be a deciding factor. That's why it's so important for OEMs to understand dynamic global consumer sentiments and adapt their vehicle color portfolios accordingly." Solar Boost reflects a trend towards individualistic design choices as consumers increasingly seek vehicles that express their personal identity. The bold hue responds to a growing interest in expressive colors beyond traditional neutral tones, particularly among younger and trend-conscious buyers.

Automotive color research from Axalta

Based on Axalta's global color research, orange is emerging as a color that connects emotional expressions worldwide. In North America, orange represents warmth, optimism and creative energy and is often associated with friendliness and bold lifestyle branding or streetwear. In Latin America, orange reflects vibrancy and celebration, symbolizing life and joyful expression. Across Asia Pacific, bold and rich hues continue to gain traction, including orange tones and accents, which are increasingly being used to give vehicles identity and make them stand out in fast-growing segments such as electric vehicles. Solar Boost captures this shared sense of positivity and dynamism, making it an expressive color for drivers who want to express individuality and confidence with their vehicle. "Solar Boost is the result of our team's extensive experience in both the art and science of color," said Dr. Robert Roop, Senior Vice President and Chief Technology Officer at Axalta. "Elements of human psychology and popular culture influence our color choices. We then apply our expertise in color science, optics and coating formulations to transform the color into a manufacturable coating that is beautiful, durable and sustainable."