Axalta's 2027 Auto Color of the Year: Redefined
Axalta announced its 2027 Global Auto Color of the Year—Redefined—live at Automechanika in Frankfurt. Redefined is a rich, vibrant ruby red that captures light and reflects it with a subtle sheen.
Rooted in tradition yet designed for today’s world, “Redefined”—Axalta’s 2027 Auto Color of the Year—reflects consumers’ growing interest in vehicles that look expressive and personal while also appearing elegant and timeless. The deep ruby-red paint is a modern reinterpretation of an iconic auto color, combining the confidence and emotion associated with red with a striking appearance that feels modern and sophisticated. “Redefined represents the direction in which we believe automotive colors are evolving: dynamic and individual, yet refined and timeless,” says Matthew Boland, Vice President of Global Refinish Technology at Axalta. “The rich ruby hue, combined with its luminosity and depth, creates a color that truly comes into its own on a vehicle. Redefined is a prime example of how we can give a familiar color a completely new personality through the art of color and the science of paint.”
Axalta on the Hunt for Global Automotive Color Trends
Redefined was inspired by the moments, memories, and experiences that make every journey special and celebrates the joy of discovery—such as a surprising destination or a new road. The color is designed to reveal itself only through experience, resulting in a finish that is unique, distinctive, and timeless. Redefined is an evolution of the Radiant Red shade with which Axalta launched the Global Auto Color of the Year project 13 years ago. Advances in pigments, effect technologies, and color science open up entirely new possibilities for this iconic automotive color, allowing red to be rendered in a richer, more multifaceted, and sophisticated way. Redefined reflects this evolution with a deep, luminous ruby tone and a jewel-like character that feels distinctly modern while remaining rooted in Axalta’s color tradition. Axalta’s global color experts draw on color science, consumer insights, and global automotive and design trends to anticipate color trends early on and translate these insights into production-ready paints for automakers around the world.
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