Adler Lacke with new packaging design for paint cans
Adler Lacke has opted for a new packaging design with high recognition value and a focus on brand presence, orientation and aesthetics. The new paint cans are now available in specialist paint stores.
As a manufacturer of varnishes, paints and wood finishes, Adler offers a wide, high-quality range of special products for every application. However, the enormous variety also resulted in a certain lack of uniformity. "It feels like every can looks different, some of them look a bit old-fashioned," the Adler paint retail team recently had to admit. "We need something new, fresh and appealing," said Claudia M. Berghofer, Head of Corporate Communications at Adler and responsible for the company's public image, and gave the go-ahead for the search for the perfect can: for months, the best minds from various Adler departments racked their brains - the result was a comprehensive packaging redesign for the entire Adler retail range.In spring 2025, the "secret of the can" was revealed at the Adler Farbenmeister conference - more and more new containers gradually found their way onto the shelves of sales partners, allowing them to shine in Adler yellow throughout: This is because the brand color, together with the red Adler logo as a strong visual signal, forms the basis of the redesign.
Adler yellow for paint cans
The well-known and popular yellow can as an advertising motif can now also be found in real life in the paint trade - in various designs: With the upper two thirds in yellow, it stands for Adler's premium coatings. These are the first choice for the highest demands and professional results and are sold through specialist paint retailers. The color in the lower third reveals the product category - whether water-based or solvent-based paint, wood finishing, rust protection or concrete coating. The product quality is underlined by the winged premium quality logo on the top edge of the can. However, a paint can has to be more than just attractive and appealing: it has to provide all the relevant information on contents and processing in a very limited space and must comply with numerous legal standards and regulations. Adler has also achieved this masterpiece with the new design: Universally understandable pictograms clarify areas of application and product properties. The naming has also been adapted and harmonized: Deliberately simple and internationally applicable, the designations clearly communicate the basic characteristics of the products.