Adler at Holz Basel 2025: Successful trade fair appearance
At the Holz 2025 trade fair in Basel, the Swiss team from Adler Lacke presented its new Legno Smart oil, the NXT technology, effect surfaces and its water-based lacquers - and received a lot of positive feedback.
José Otero, Managing Director of Adler Lack AG in Switzerland, and his team enjoyed a more than successful appearance at the Holz trade fair in Basel. Significantly more interested visitors than at the last edition stopped by the Adler stand with its modern, bright, open design. "Our new Legno Smart oil, the NXT technology and the beautiful effect surfaces were particularly well received," reports Otero.
Adler Team Switzerland almost completely at Holz Basel
Adler's expertise in water-based lacquers is also highly valued and increasingly in demand. "We are two to three steps ahead here," emphasizes the head of the Adler team in Switzerland, which was almost fully represented at the trade fair. After all, Holz Basel is the industry's biggest meeting place. And Adler sales representative Urs Gremminger is convinced that it is the great personal encounters that make the event - like Adler's - a success: "It was a great pleasure to meet many long-standing friends and get to know new people," he says. Gremminger found the exchange with the numerous young people who were attracted by the perfect location right next to the popular young carpentry star exhibition particularly stimulating: "Supporting woodworkers on their way to the perfect surface - that's the position we like to fill at Adler!"
Contact details and information on the companies and institutions presented here can be found in our interactive surface technology industry directory.