Qualicoat quality mark starts rebranding
Qualicoat, the leading quality label in the field of aluminum surface finishing, has been rebranded. As the German general licensee, the VOA provides information about Qualicoat's modernized, professional brand image.
Qualicoat's new, modern and differentiated brand identity includes a revised, user-friendly homepage and an updated logo in the colors blue and - as a tribute to the core product aluminum - gray, combined with the secondary colors orange and aqua as a contrast. There are also new logos for the special sub-categories Seaside, Pre-Ox and Qualideco for licensees and approval holders. The changeover to the new logo is scheduled to take place by August 2025. "Inspired by architecture, trusted by professionals" - this is the updated brand promise of the Association for Quality Control in the Lacquering, Painting and Coating Industry, or Qualicoat for short. As the leading quality label in the field of surface finishing of aluminum, especially for architectural applications, Qualicoat combines its experience, expertise and in-depth technical knowledge together with its licensees and accreditation holders to provide architects, specifiers, contractors and other customers around the world with the best quality. To this end, Qualicoat continues to evolve to meet the needs of its members and the ever-increasing demands of the industries it serves.
Qualicoat for liquid and powder coating for over 25 years
The international Qualicoat quality mark has stood for controlled, quality-assured liquid and powder coating for over 25 years. The Verband für die Oberflächenveredelung von Aluminium e. V. (VOA) has acted as the general licensee for Germany since 1997, making it the point of contact for licensees, approval holders and interested parties in this country. Strict standards and two unannounced tests per year by independent testing institutes ensure that the coated aluminum products are characterized by durability and resistance to weathering and at the same time look visually appealing. The general licensor is now launching a comprehensive rebranding initiative. The aim: to modernize the Qualicoat brand together with licensees and approval holders worldwide, to strengthen its recognition value and also to better reflect the company's commitment to quality and innovation in the field of building coatings. Further information is available from the VOA as the German general licensee of the international quality mark.