Axalta becomes global partner of the BMW Group
Axalta has been named a recommended refinish supplier for the BMW Group in over 50 countries. This applies to those areas where ColorSystem, BMW's own paint brand, is not represented.
The new agreement between BMW and Axalta comes into force in January 2025 and is valid for several years. It covers the BMW Group network of dealerships and collision repair partners in more than 50 countries worldwide. The BMW Group has also extended Axalta's supplier agreement for ColorSystem in the US and China. Axalta has already been selected as the exclusive supplier for ColorSystem in Europe and South Africa for several years. The BMW Group's ColorSystem is one of the most technologically advanced paint systems in the world.
"Through several thorough tendering processes, Axalta has undoubtedly met the BMW Group's high standards in terms of quality, efficiency and sustainability," emphasizes Fabien Boschetti, Sales Vice President for Axalta Refinish in Europe. "We will continue to support BMW Group dealerships and collision repair partners worldwide with our innovations and operational excellence." Axalta will provide its patented paint system, which utilizes Fast-Cure Low Energy technology. Its benefits include reduced CO2-equivalent emissions, reduced energy consumption and world-class technical training support.