3M and Axalta cooperate on training for car paint repair
3M and Axalta are partnering to launch a new series of training content focused on automotive paint repair. The series will include five cross-brand training modules.
The training modules from 3M and Axalta are designed to help refinishers and bodyshops increase their understanding of repair processes and achieve better operational results. Produced by the two companies, the brand-independent and easy-to-understand training videos show how expertise can be shared in the industry. The global release of the first three training modules in the series, which focus on optimizing refinish process productivity, efficiency and quality, took place on December 2, 2024. The modules will be accessible via the 3M Collision Repair Academy and Axalta Academy platforms. The training content will also be available on the 3M and Axalta social media channels. Additional training modules on safety and sustainability will be made available in 2025.
Combating skills shortages with training in painting processes
In a rapidly changing industry suffering from an acute skills shortage, 3M and Axalta have recognized the need to work together to promote training in painting processes and the skills development of painters in the field of accident repair in the long term. The jointly developed training content draws on the core competencies and synergies of two companies with deep expertise in science, automotive refinishing and training solutions. The content is aimed at teaching best practices in the repair process that can be easily implemented by bodyshops through engaging, informative and clear process steps.
Comprehensive resource for automotive paint repair training solutions
"At 3M, we believe that training is an essential tool that should be viewed as a reinvestment in business success," emphasizes Dave Gunderson, President Automotive Aftermarket Division at 3M. "Our commitment is to act as a comprehensive resource for training solutions in the industry to continuously drive shop productivity, efficiency and quality. This new series of training content in partnership with Axalta is further evidence of that commitment." Troy Weaver, President Global Refinish at Axalta, said: "We are very proud to be working with our long-time partner 3M on this initiative. It sets a new benchmark for knowledge sharing within the industry. The initiative ensures that everyone benefits from current best practice to improve operational efficiency and safety. Our commitment to promoting employee development is reinforced through strategic partnerships and shared access to training resources. Together, we are shaping a better future not only for our company, but for the industry as a whole."