Vapic: Bettina Kern is the new Head of Marketing

Bettina Kern, an expert in international marketing, previously worked as an independent consultant and has been driving Vapic's marketing in this role since 2024. In particular, projects in the online area and the design of trade fair appearances already bear her signature. She has many years of experience in mechanical engineering, which she was able to acquire before becoming an independent consultant as a long-standing marketing and sales manager at a machine manufacturer in the parts cleaning industry. In this context, she has also been involved in the "Public Relations Committee" of FiT - Fachverband industrielle Teilereinigung e.V. since it was founded in 2019 and actively contributes her marketing and sales expertise to the work of the association. "With Bettina Kern, we have been able to recruit an experienced and enthusiastic personality for this important position. She has a great deal of industry knowledge and strategic vision. Bettina Kern is also an asset to our team on a personal level, which is one of the most important aspects. We are very much looking forward to working with her and are certain that she will successfully develop our market communication and play a key role in shaping our corporate values," says Samuel Wolf, Managing Director of Vapic.

Bettina Kern heads up marketing activities at Vapic

In her new role, Bettina Kern will be responsible for all of the company's marketing activities, from brand management, trade fair, PR and social media planning to execution, strategy and budget planning. She will work closely with the sales department and contribute to the strategic development of the company. "I'm looking forward to the new challenge and working with my colleagues," explains Bettina Kern. "We want to communicate our values and strengths even more intensively and increase Vapic's visibility while focusing on customer benefits." The aim of the marketing managers is to establish Vapic as the synonym for parts cleaning. The personnel change is an important prerequisite for Samuel Wolf to be able to step back from his previous marketing responsibilities and succeed his father and company founder Reiner Wolf in the overall management of the company in the medium term.