X-Rite showcases color measurement and color management at ECS 2025
X-Rite will showcase its innovations in color measurement and management for paint and coatings manufacturers at the European Coatings Show 2025 (ECS). These include Autura, a software that streamlines color formulation for effect coatings, as well as other solutions for 3D rendering, color quality control and visual evaluation.
X-Rite Incorporated, a global leader in color science and technology, will showcase its latest innovations in color measurement and management at the European Coatings Show (ECS) in Nuremberg, Germany, March 25-27, 2025. In Hall 4, Stand 566, X-Rite will demonstrate how paint and coatings manufacturers can speed up color formulation, ensure accurate color matches in solid and effect coatings and reduce costly rejections, while improving part-to-part harmony and approvals. X-Rite will showcase color formulation solutions for solid and transparent coatings, production and quality control, inline color measurement and visual assessment.
"As the paint and coatings industry faces increasing pressure to reduce its environmental footprint, our solutions help manufacturers improve efficiency, reduce waste and deliver consistent, high-quality color," says Matthew Adby, Product Management Director at X-Rite. "At ECS, we will be showcasing Autura, our new cloud-native software designed specifically for formulating effect coatings in paints and coatings. This latest innovation helps to speed up color formulation, optimize formulation and specification management, improve the evaluation of special effect paints and coatings, and support sustainability goals by minimizing correction steps and reducing waste." The solutions presented at ECS by X-Rite support manufacturers and suppliers at every step of the workflow.