The classic advertorial: A freely designable page with headline, teaser, text. Images, company information incl. links and, if applicable, other media (e.g. PDF, video). Optionally, sub-pages can be created, for example for individual products, with the first page serving as an overview of the sub-pages (example: Parts2clean topic page). Publication in the topic area of Surface Technology Online under Specials.
Format: Any text up to max. 3500 characters per page, lead image (top) 800 x 300 pixels, additional images 800 x 400 pixels, company logo, address, linking target and media (for videos also via linking to Youtube or Vimeo).
Price: 765 € incl. layout, runtime generally unlimited, but guaranteed for at least one year (thereafter subject to technical availability, such as website relaunch). Per additional subpage 440 €.
Special features: Runtime generally not limited (with end date if desired), therefore still findable in search engines after months. Can be combined with a text ad in the Surface Technology Newsletter (link from newsletter to advertorial).
The news advertorial (news ad) behaves like a classic editorial news, but contains the content you want (text, image, company information, link) and is marked as an ad. News-Ads can be seen on the start page incl. news slider as well as in the news section as a message. It is tagged with a creation date, just like news stories. It is available as standard (the ad scrolls down in the overview chronologically like the news by date) or as premium variant (news ad is pinned as "top news" on the first place for a week and then scrolls down by date).
Format: Headline max. 30 characters, teaser text max. 250 characters, news text max. 1500 characters. Lead image 800 x 300 pixels, additional company address and linking target (company page or optionally advertorial on surface online in case of combination news ad and advertorial classic).
Price: 490 € standard, 620 € premium, runtime generally unlimited, but guaranteed for at least one year (thereafter subject to technical availability, for example in the event of website relaunch). Discount for combination with news ad newsletter and/or advertorial classic.
Special features: Runtime not limited (on request with end date), therefore still findable in search engines after months. The texts are published translated on both our German and English language versions at no additional cost.
New: The video advertorial appears in the video section of Surface Technology Online and offers the opportunity to publish your own video together with a description. The videos can either be self-hosted on YouTube or Vimeo (and will then be linked to our website) or we will host them at no extra cost. The category, video length, headline and description are freely selectable within the limits. In addition, the video contribution will appear as a link on our homepage for a certain period of time.
Format: Video in supported formats (FLV, MOV, AVI, 3GPP, MPEG4, WebM, MPEGS and WMV) with a minimum length of 33 seconds (as a file to us or link address on YouTube or Vimeo). Headline max. 30 characters, teaser text max. 250 characters, caption. Lead image 800 x 300 pixels, plus company address and link to your website.
Price: 560 € incl. hosting. Duration generally unlimited, but guaranteed for at least one year (thereafter subject to technical availability, e.g. website relaunch). Discount when combined with news advertorial, news ad newsletter and/or classic advertorial.
Special features: Duration not limited (with end date on request), therefore still findable in search engines even after months. The video and texts are also translated and published on our English-language version at no extra cost.
New: Your social media advertorial on the LinkedIn channel of Surface Technology Online as a post: Freely customizable text with the option of including images and videos. Link directly to your website or a post on the Surface Technology Online website.
Format: Any text up to max. 3000 characters per post (LinkedIn character limit), media (images and videos) within the LinkedIn restrictions, link target, tags.
Price: 190 € incl. layout, generally unlimited duration.
Special features: The note “Advertisement” appears above the post. Duration generally not limited (with end date on request), can therefore still be found in search engines even after months. Can be combined with a classic advertorial or news advertorial on the surface online as a link target. Possible languages German and English, also mixed.
For more information on the Surface Technology Online website, see our key figures.