Surface Technology Online publishes all content in a contemporary way on the Internet. Environmentally friendly without paper and printing. This is how we consistently differentiate ourselves from many other media. Not only since Corona have the advantages of pure online media over printed trade magazines become apparent: The content can be accessed from anywhere and with any device, you don't have to search for the magazine in the office, the content is searchable and can be found quickly and does not require browsing. And you don't have to subscribe to anything with Surface Technology Online - all the content can be accessed without a pay barrier, so the potential reach is not limited to paying subscribers.
All content on Surface Technology Online is freely accessible on the Internet without a paywall. Paywalls greatly reduce the possible reach and also reduce SEO quality, as the content can no longer be indexed by search engine crawlers either. We have decided against paywalls in the interest of high reach and good search engine rankings.
As an online medium, we publish our content promptly and up to date because we don't need a long lead time like print magazines. Our content therefore gets to the reader quickly and directly. As some of the few comparable publications for surface technology, we publish the latest news from the industry every working day, making our news editorial team one of the industry leaders.
Thanks to many years of in-house SEO expertise, our Internet magazine is ideally optimized for search engines, so that we are usually at the top of the search engines for relevant keywords. Since we work without payment barriers, all our content is indexed in the search engines and has an ideal code-to-content ratio. The content of our authors, companies and advertisers is thus preferentially found by readers who come via search engines.
It's no secret that online advertising is more cost-effective than print ads and still generates comparable impact. That's why more and more companies are specifically expanding their online advertising and increasingly doing without print. By focusing exclusively on online, our cost structure is leaner, and we can pass these advantages on to our advertising customers - a win-win situation for both sides! Our content, including banners, is delivered via our own domain using our own integrated ad server (no third-party provider). So, in addition to more data protection, your ads will also not be blocked by adblockers - which means about 30 percent more reach compared to media that work with common external ad servers.
Convinced or still have questions? Simply contact us and arrange a meeting - or book directly online using our booking form!