"We Are Color": New VdL Image Brochure
In a new image brochure, the German Coatings and Printing Inks Industry Association (VdL) presents itself and its more than 200 member companies. 44 pages provide an informative overview of the industry and highlight the advantages and benefits of membership in a strong network.
In a new image brochure, the Verband der deutschen Lack- und Druckfarbenindustrie e.V. (Association of the German Paint and Printing Ink Industry) now not only presents itself and its activities, but also conveys the strengths and ideas of an industry whose products have always stood for beauty, protection and creativity. With the claim "Wir Sind Farbe" (We are color), the brochure is aimed at companies wishing to find out about membership, as well as interested VdL members and stakeholders. On 44 informative and sophisticatedly designed pages, the VdL shows what makes good representation of interests today: the competent accompaniment of complex issues at all levels.
The dedicated political work is presented in the booklet, as is the regulatory work in the most important areas. It covers economic analyses, scientific studies and public relations work for the various sectors of the industry. The brochure shows what effective partnership-based cooperation in expert groups is all about, and finally provides a clear summary of the benefits of membership in this effective network of German paint companies. The new image brochure is available now in DIN A5 format or can be downloaded from the VdL website at www.wirsindfarbe.de.