Sata establishes sales office in Dubai for Middle East and Africa
Sata is strengthening its market presence in the Middle East and Africa by establishing a new sales organization in Dubai, which will be operational from 1 October 2025.
In future, the Middle East and Africa region will be supported by two technical consultants and comprehensive customer service from Sata. Ahmed Baker will take over the management of the site and use his expertise to drive the business forward. The new branch will provide Sata customers in the region with tailored service and rapid technical support to better meet their specific requirements - with Sata's comprehensive product portfolio and solutions for the coating process
Sata MEA part of expansion strategy
With the establishment of Sata MEA, the company is setting another important milestone in its international expansion strategy to strengthen existing customer relationships and efficiently open up new markets. "In future, we want to be represented by our own organization in the Middle East and Africa in order to provide even better support for existing customers and partners. And, of course, to tap into new potential. With Mr. Ahmed Baker as General Manager and a highly qualified local team, we will have the ideal combination of regional expertise and technical competence. There is no one who knows both the local conditions and the brand and products as well as Mr. Baker. We are ideally positioned to provide the best possible support to our local customers," explains Jörg Göttling, Export Sales Manager at Sata. The new Sata MEA team will have a stand at Automechanika Dubai from December 9 to 11, 2025, to present Sata's services and products.