Relaunch of the Fischer Test Inks website
Following an operational restructuring process to innovate the Fischer Test Tinten brand, the website also underwent a relaunch. As part of the brand development, the existing site was adapted to the latest standards, a new corporate design and a new product design were developed.
Easy handling, maximum precision in seconds and minimal costs make Fischer Test Inks (FTT) an indispensable rapid test instrument for determining surface energy for the converting industry. With Fischer Test Inks and new ink pens, the company offers a cost-effective and simple alternative to conventional measurement methods. The product portfolio contains test inks tailored to various material properties, including sustainable solutions for greater environmental protection. With guaranteed uncomplicated handling and response times in seconds, Fischer test inks achieve a precise measurement accuracy of +/- 1mN/m. In implementing the new brand concept, great importance was attached to user-friendliness. The main menu, for example, provides quick orientation to FTT's range of services. There you can find general information about the company, product information and service. Thanks to the responsive design, the site also adapts to all end devices, whether PC, smartphone, tablet or notebook.
The new website reflects the easy handling of the high-quality product portfolio. Product information and service offers can now be obtained intuitively, and product orders can be placed quickly and easily. In addition to a sophisticated design, the renewed website also offers new features. The digitalization of processes and introduction of a cloud solution enables simple data exchange with maximum data security. Yasmin Fischer, Managing Director of Fischer Test Tinten, explains: "Accompanying the internal restructuring, we have relaunched our website. The new website has been technically redesigned, enhanced with practical functions and now offers a user-friendly overview as well as the best possible accessibility to our services."