Deutsche Messe: Hendrik Rawe to Head Trade and Consumer Trade Shows

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Deutsche Messe Hendrik Rawe, Head of the Trade and Consumer Trade Shows Division
Hendrik Rawe will be in charge of the “Trade and Consumer Fairs” division at Deutsche Messe AG (Photo: Deutsche Messe)

Hendrik Rawe took over as head of the “Trade and Consumer Fairs” division at Deutsche Messe AG effective July 1, 2026. This division includes, among others, the trade fairs Ligna, Parts2clean, and SurfaceTechnology Germany.

In his new role as Head of the “Trade and Consumer Fairs” division, Hendrik Rawe (36) reports directly to Dr. Jochen Köckler, CEO of Deutsche Messe AG. The division includes, among others, the trade fairs Ligna, Interschutz, Domotex, and Didacta, as well as the Parts2clean and SurfaceTechnology Germany fairs held at the Stuttgart Exhibition Center. In addition, Rawe is responsible for the consumer fairs ABF, Infa, Passion Pferd, and Caravan Bremen.

Rawe Drives Further Development at Deutsche Messe

“Over the past two years as department head, Hendrik Rawe has impressively demonstrated that he combines strong leadership, innovative drive, and a deep understanding of the requirements of various industries. We are very pleased to have been able to recruit him to lead the Trade and Consumer Trade Shows division,” says Dr. Jochen Köckler, CEO of Deutsche Messe AG. “With his keen sense of markets, industries, and trade show formats, he will play a decisive role in driving the conceptual development of our portfolio and provide important impetus for its future direction.”

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