BYK founds BYK do Brasil and strengthens presence in Brazil
With the founding of the new company BYK do Brasil and the appointment of Carlos Roberto C. Duarte Coelho as local Managing Director, BYK is sending a clear signal of the growing importance of the South American market in a global context.
The new company BYK do Brasi, based in São Paulo, will take over local functions in the areas of marketing, sales and technical service with immediate effect and act as a direct contact for customers in Brazil and beyond. This measure represents a clear strategic orientation: the economic dynamism of the region - particularly in the areas of paints and coatings, plastics applications and cosmetics - is recognized as a key growth driver and will be promoted in a targeted manner. It also creates the conditions for more intensive market development, faster response times and even closer cooperation with local customers and partners.
South America as a growth market for BYK
"With the establishment of BYK do Brasil and Carlos Coelho taking over the management, we at BYK are underlining our ambitions in South America. The region is developing steadily upwards and offers potential for further growth and even closer customer proximity. Carlos Coelho therefore has excellent conditions to build on the successful work of recent years and provide new impetus," says Dr. Stefan Mößmer, Managing Director Marketing & Commercial at BYK. From September 23 to 25, 2025, the BYK team will be presenting the latest additive developments for the coatings and paints industry at stand B01 at the Abrafati Show.