Axalta Releases Global Automotive Color Trends 2026–2027

Axalta has released its 2026–2027 Global Automotive Color Trends Report, which offers automakers and designers insight into the consumer, cultural, and design trends expected to shape automotive color trends over the next three to five years. Compiled by Axalta’s color experts, the report examines how evolving consumer demands for wellness, authenticity, technology, sustainability, and personal expression may impact the future of automotive colors. Color is increasingly becoming a means of emphasizing individuality, brand identity, and a vehicle’s emotional appeal.

Four Global Color Trends for Automotive Design

The report highlights four key color trends. “Beyond Quiet: Strength in Softness” describes the shift from pastel shades toward more sophisticated, high-quality colors that convey calm and optimism. “Luxury 2.0: Beyond the Pomp & Into the Soul” underscores the growing importance of deep reds and browns that express authenticity, craftsmanship, and emotional richness. “Deep Dive: Just Beyond Depth” explores the interplay between technology and nature through colors that reflect trust, stability, and innovation. “Beyond Ordinary: The Power of Essentials” shows how traditional shades of white, black, gray, and silver are evolving through innovative effects, finishes, and nuanced undertones.

Color Forecasts as the Foundation for New Vehicle Paint Finishes

Axalta’s global color forecast is based on influences from various industries, including the automotive sector, architecture, consumer goods, fashion, and technology. The combination of trend analyses, consumer insights, and color science expertise is designed to help automakers develop future color strategies. The results are presented at global color shows. There, Axalta’s color experts use selected color palettes, painted body panels, and innovative coating technologies to illustrate how new consumer and design trends can be translated into production-ready automotive colors.