Audurra: New products for greater efficiency in automotive paint shops
Audurra, Axalta's automotive painting accessories brand, has expanded its product portfolio. The introduction of new products and customer support tools supports the entire preparation and painting process from start to finish.
Audurra's product portfolio now includes the following products: an all-in-one car interior protection set made from 50 percent recycled plastic, blue ceramic film discs and perforated rolls, recycled masking paper (50 g), masking paper made from virgin fibers (40 g) and a 2K fast-acting adhesive. One of the new customer promotion aids launched on the market is the poster on repair materials in the paint shop. It provides a quick overview of all Audurra consumables and was created to simplify the reordering process. In addition, Audurra product application videos will soon be available.
Automotive interior protection for vehicle parts during painting
The new blue ceramic film discs and perforated rolls are made from a high quality ceramic grain blend of aluminum oxide and superior film technology. They are fast-cutting and offer a particularly long service life. The all-in-one car interior protection set consists of five elements and comes in a practical tear-off roll for quick application. It is used to protect various vehicle parts. The two new masking papers offer a choice of superior porosity to prevent bleed-through or ease of use for multiple applications and optimized masking capabilities. All of these new products have been developed to simplify processes for refinishers and increase their productivity. Audurra's product application videos explain best practice and application techniques and support efficient and high quality paint repairs. Audurra's ethos of using recycled materials in some of its products and offering solutions that enable its customers to repair car parts instead of replacing them is in line with Axalta's 2023 sustainability goals.
Audurra's product portfolio continuously expanded
Fabien Boschetti, Sales Vice President for Axalta Refinish in the Europe, Middle East and Africa region, explains: "We are continuously expanding Audurra's product portfolio in response to customer requests. We do this with the same commitment to innovation that we show in our coating systems. Our refinishers know that Audurra products meet the highest professional standards and stand the test of time alongside Axalta's global premium refinish brands Cromax, Spies Hecker and Standox. Audurra guarantees refinishers the same high quality, combined with increasing sustainability benefits they have come to expect from Axalta." Audurra's product portfolio is now available in 24 markets through Axalta's global premium refinish brands Cromax, Spies Hecker and Standox. These range from the Europe, Middle East and Africa region to Australia and selected Asian markets such as Japan, Singapore, Malaysia and South Korea. Audurra will be launched in Latin America in October 2024.