K-Branche.de: New company portal for the plastics industry

Created by OM IndustryKunststoff-Institut
K-Branche.de Company portal plastics industry
K-Branche.de, the new B2B marketplace for the plastics industry, is now officially launched (Image: Kunststoff-Institut)

The official launch of K-Branche, the company portal developed by the Kunststoff-Institut Lüdenscheid and the Markentrainer advertising agency from Karlsruhe in a joint project, will take place on December 1, 2023. Companies in the industry are invited to register on the marketplace free of charge.

The Kunststoff-Institut has a large and broad-based network of companies from the industry along the entire value chain. This diversity of sectors (automotive, sanitary, medical technology, etc.), as well as specializations in all areas, forms the basis of the new K-Branche portal, which aims to bring suppliers and buyers together efficiently. Several categories are available, including one for surface technology. With an exclusive customer base of around 2,000 companies from this network, the portal entered the closed beta phase in July 2023. Over the next four weeks, participants were not only able to test out the new options, but also to fill out their own company profiles so that they were ready to present their portfolio to interested visitors as soon as the open beta phase began. The initiators know that this is still particularly essential. The search experience can only be optimized with the help of companies that have already filled their free profiles accordingly.

K-Branche will officially launch as a new company portal on December 1, 2023. The aim is to provide buyers with quick access to suitable suppliers for their requirements. At the same time, it will increase the virtual presence of registered companies in a specialist setting, which will gain even more momentum thanks to the marketing activities surrounding the portal. The targeted placement of advertisements generates additional attention within the customer group. All companies belonging to or working in the plastics industry are invited to create their own free company profile. The optional upgrade to a premium profile also offers exclusive access to a wide range of useful functions and discounts. If you book before the official launch, you can also secure a four-week free advertising banner space on the portal.

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