Strong Adler appearance at the Bau trade fair 2023

Sustainable building materials were the big topic at this year's Bau trade show - and when it comes to environmentally friendly paints and coatings, there's no way around Adler. "Many wood processors are thinking about switching to waterborne coatings and appreciate our experience and expertise in this field," says Andreas Fischbacher, Adler Sales Manager for Germany South, who, together with his team, was delighted with the large number of visitors to the trade show booth and the many good discussions: "There are still some prejudices about waterborne coatings, but these can be quickly dispelled in discussions - for example, about occupational safety, processing, or surface quality. And when we then look at our sample surfaces together, the visitors are finally convinced and enthusiastic about the high-quality surfaces that are possible with modern waterborne coatings!" In addition to the ecological product range for the entire house, Adler scored with innovative new products. For example, the CrystalClear technology could be marveled at for the first time at the trade fair stand, which enables a previously unknown naturalness in the coating of windows and front doors with simultaneous effective UV protection. "For the most natural surface appearance possible, windows and doors are often oiled in practice - with the well-known disadvantages in terms of surface durability. CrystalClear technology, on the other hand, combines maximum naturalness with reliable weather and light protection," explains Fischbacher.

Carpenters and woodworkers were interested in the new Pyrolan Expand fire protection coating, which, in addition to its excellent fire protection class (B-S1, D0), is also characterized by particularly easy processing. And for painters, Adler had the new wood insulating primer Aqua-Isoprimer CT PRO in its luggage, which achieves an unprecedented insulating effect thanks to the innovative Cationic Technology. "Our heart beats for wood" is Adler's trade fair motto, and this was also visually apparent at the stand at Bau. The natural and cozy décor of the stand was just as well received by visitors as the friendly reception by the trade fair team, which guaranteed competent advice for trade visitors from all sectors. Thus, Andreas Fischbacher looks back on the trade fair days with satisfaction - and with great zest for action on the weeks to come: "We have already arranged numerous appointments for further talks and demonstrations and are looking forward to inspiring many new customers for Adler's ecological and innovative quality products!"