BASF receives Red Dot Award for single-layer automotive series paint
BASF has received the Red Dot Award for its Efflorescence automotive series paint. The one-coat paint simplifies the series painting of vehicles and at the same time creates a unique effect. Curing takes place at low temperatures, which reduces energy consumption during vehicle production.
BASF's Efflorescence color concept shows how sustainability and design can be combined. The one-coat paint combines all functions in one layer - including a pearlescent effect without the use of conventional effect pigments. With a light reflection of more than 65 percent, it also ensures that the vehicle heats up less. This unique approach has now been honored in the Red Dot Award: Design Concept, one of the world's most prestigious competitions that recognizes innovation as a pioneer for the great products of tomorrow.
"In Asian culture, white has always been an important color space. With Efflorescence, we have created a white one-coat paint with a unique appearance that can normally only be achieved with multiple layers of effect pigments," says Chiharu Matsuhara, Head of Automotive Color Design for Asia Pacific. "The resin beads we use for this coating create a distinctive texture that emphasizes and highlights the aesthetics of the shade." The Red Dot jury not only recognized the unique look of the shade, but also the revolutionary production process of the single-layer coating. In contrast to the standard process with multiple coats and high curing temperatures, Efflorescence only requires a single coat with a drying temperature of 80 °C when applied. This single-layer approach simplifies the process in the painting line and reduces the amount of material and energy used in the production process.