BASF Coatings enters into strategic partnership with BMW
The BMW Group has selected BASF Coatings' premium vehicle refinish brands - Glasurit and R-M - as the preferred paint brands for its after-sales network. This strategic partnership covers 50 markets in which the BMW Group is not represented with its own brand.
With its focus on sustainability and high-quality painting results, the product portfolio of the Glasurit 100 AraClass series and the R-M Agilis Pioneer series is designed to meet the future requirements of the most modern body shops worldwide. BASF Coatings offers BMW and Mini workshops a comprehensive range of painting solutions that guarantee process efficiency and the highest product quality. Additional training equips BMW Group bodyshop painters and owners with the necessary skills to promote a sustainable environment in their bodyshops.
"By partnering with the BMW Group, we are excited to contribute to the sustainable future of bodyshops," said Chris Jackman, Director, Global Strategic Account Management at BASF Coatings. "Our premium Glasurit Series 100 and R-M Agilis portfolio is characterized by its exceptional performance and enables a shorter process time compared to conventional basecoat lines. The advanced formulation also significantly reduces material consumption per application. By being able to transfer certain 3-step colors into 2-step colors, we simplify both the speed and sustainability of the painting process." As the refinish industry continues to evolve, this collaboration between BASF Coatings and the BMW Group represents a shared commitment to innovation, quality and sustainability in the marketplace.