Adler successful at Holz-Handwerk and Fensterbau Frontale 2024
At the Holz-Handwerk and Fensterbau Frontale 2024 trade fairs, Austria's leading paint manufacturer Adler was a real eye-catcher with its unmissable yellow wall of cans.
Adler was well prepared for the large crowds on all four days of the trade fair: motivated employees welcomed the guests at both stands and presented - in addition to the impressive product range - one of Adler's greatest strengths: in-depth information on all coating issues in intensive personal discussions: "We had a lot of really good conversations that also went into great detail," said Richard Mölk, Head of the Window Industry and Industrial Timber Construction Division, pleased with the interesting specialist contacts at Fensterbau Frontale. The focus was on Adler's new products - the particularly simple and efficient Aquawood Dura front door coating system, the sustainable Aquawood Finapro Terra window coating and the Polycolor coating for PVC parts.
The Adler team at the stand in the Holz-Handwerk hall also answered many questions, especially about water-based coatings, reports Andreas Fischbacher, Adler Commercial Sales Manager Germany South: "The topic is of great interest to joiners and carpenters and most of them are now open to a changeover." Why? Because they can rely on unconditional quality from Adler - as with the latest Bluefin Unistar Zero furniture lacquer, which is completely VOC-free and, according to the manufacturer, incredibly easy to apply and ensures perfect surfaces even on difficult substrates such as oak. This was also demonstrated by two much-admired side tables from furniture manufacturer Anrei, which Adler had brought along to the trade fair. "In general, I am very pleased to see that we are no longer only represented on our own stand, but can also be found in almost all halls of the trade fair. From demonstrations on automatic spraying machines or spray equipment manufacturers to the exclusive exhibition of our surface samples by the Bavarian carpenters' guild - this presence and versatility honors us and shows me that our hard work on the market is being rewarded," emphasizes Fischbacher and, like Mölk, is completely satisfied with the successful days at the trade fair.