Axalta's car color of the year is Techno Blue
Axalta Coating Systems has announced its Car Color of the Year 2023: Techno Blue was chosen this year. The company is presenting an automotive trend color for the ninth year in a row.
Axalta's 2022 Automotive Color Trends 'Powered by Color' trend study highlights generation-specific trends, changing life realities and positive future outlooks that will shape the automotive color of 2023 from Axalta Coating Systems, a leading global supplier of liquid and powder coatings. Techno Blue is a vibrant color that is in tune with today's lively energy. The modern, flamboyant hue also embodies the transition from the real to the virtual world.
"This year's color is a vibrant hue that exudes positivity," explains Hadi Awada, senior vice president of Axalta's Global Mobility business. "Techno Blue stands in stark contrast to the classy Royal Magenta, Axalta's Color of the Year 2022, causing people to have a change in attitude towards future thinking. I'm proud that our Mobility team continues to drive trends throughout the automotive industry." Techno Blue was created for various paint solutions and enriches Axalta's already diverse color palette. As a leading color expert in the coatings industry, Axalta uses its innovative technologies, advanced color formulations and proprietary insights into global and regional color preferences to drive future color trends.