Online marketing in the surface technology industry
Online marketing is becoming increasingly important for companies in the surface technology sector, as the target group of specialists and managers increasingly obtain their information online. Our new article therefore deals with target group-oriented online advertising for the surface technology industry.
The trend in the surface technology sector is also moving online: The important target group of specialists and managers is increasingly looking for information online, while print is on the decline. It is therefore necessary for marketing managers in the industry to present their company online in a targeted manner. Professional online marketing is a prerequisite for this.
But what can online do better than print and which advertising options are available and which are more effective? In a current article on the newly opened marketplace of Oberfläche-Online, we explore the question of what online marketing means for the surface industry, why it should be included as a marketing tool in your media planning and what opportunities companies have on our platform. Read more about this topic in the article Online marketing for surface technology companies.